On March 13, the first of a three-part Business “Bootcamp” series, Marketing Part 1, took place with various WSBID merchants in attendance and eager to learn about business-boosting marketing tools and strategies. Objectives of the first Business “Bootcamp” focused on helping merchants understand:
• The concept of marketing and how to identify and implement an affordable marketing strategy
• How to identify and reach a target market
• The concept of branding and how to create a business brand
The premier business event - which included the New York State Battery Park City Authority, Bronx Chamber of Commerce, and Morris Park BID as collaborators - emphasized the importance of learning about your customer, your competition, defining your budget, and setting reasonable expectations for developing a marketing strategy. Other topics covered in the Business “Bootcamp” included low cost marketing ideas, affordable marketing services that can easily be implemented by business owners, and the value of branding your business.
In attendance was Anthony Peterson, Director of Diversity, MWBE Compliance Officer representing the New York State Battery Park City Authority. He offered this advice to BID merchants, “As a community of businesses, work together and partner with one another to highlight the specialties of your business services (food, signage, car service, etc.). Offer incentives whenever possible to build your business and develop a plan to build your business.”
If you missed out on the first session, no need to worry. The next Business “Bootcamp” is scheduled to take place on Wednesday, May 1, from 9:00 - 11:30 a.m. and will focus on Financials and Marketing Part II. Don’t pass up on a free opportunity to strengthen your business. Register for the May 1 Business “Bootcamp” here.